If you weren't in the room, what do people say about you; what are some of the things people actually have said about you that you know of? This is not what they say about you to you.
Think about and list famous people you aspire to be, or the people who you admire most; celebrities, athletes, authors, etc.
Describe your challenges internally as a loan originator, and external challenges you face. For example, interactions with clients and partners over the phone or in person within the office, or when interfacing with real estate partners or clients outside the office.
Close your eyes, breath deeply, think about it very seriously, and describe what you envision.
Detail who competitors are for you and Matchpoint. List their genders, typical cultural background, income-level, types of loans they service, and if you can, the names and companies of your competitors.
Detail who ideal prospects and partners are for you and Matchpoint. List their professions, genders, typical cultural background, income-level, types of loans they typically need, and if you can, the names and companies that are examples of who you work with and who you want to work with.
Use the criteria from the primary demographics field to detail these demographics.